First, let's begin with 'the basics'. We're members of the GSMAR and KAAR boards that serve Sevier County and the cities of Gatlinburg, Pigeon Forge and Sevierville since 2005. Annie is a Broker and Matt is an Affiliate Broker. Yes, we're experienced and knowledgeable, just like every other REALTOR® you'll meet. However, there are factors that set us apart and make us master negotiators for you.
First, 95% of all our business is investment log cabins, which is why our clients call us experts when it comes to your type of property. Second, we know how to 'think on the fly' to get deals done. We're successful because we connect with our sellers to help them negotiate and navigate tough deals. Third, our network for selling your home is vast. In fact, our website alone currently has 52,000 registered users and we continue to average around 30,000 site visitors a month with an average of 1,100 new registrations each month! Fourth, when you list your property with us, you'll have honest professionals who are straightforward. You'll know where we stand on the issues with your real estate transaction because we're specific regarding how we see your transaction. Although we're always polite, we don't work in generalizations – sellers love the straight talk we provide. Fifth, and perhaps most important of all, when you become our client you're not a number. Larger brokerages tout their size as being a benefit, but that can actually be a hindrance. There is no personal touch because you're always talking to multiple people and communication with your agent can be difficult at best. You find yourself lost in the shuffle and sometimes you are. That's why it takes us up to 72 hours to create your CMA report – we're busy making something that's tailored to you and you alone. With us, we promise you'll feel like you're the only client.
Here's our story: Annie worked as a customer service manager for almost 10 years for a car rental company. During that time, we were involved in a few real estate transactions. With each agent, we both identified short comings from a "service" perspective and made mental notes regarding how we would have done things differently. Then, in 2004, our family moved from South Florida to East Tennessee. Since Annie enjoyed doing her personal real estate deals she thought selling could be fulfilling. What started out initially as a rewarding pastime, quickly turned into a full-time career for both of them with Matt handling the marketing and Annie doing the selling. Later, Matt also got his license so he could sell too. Since then, our careers were built around providing a level of service we never got during our own real estate transactions. It turns out we aren't the only ones who expect 'luxuries' like timely responses, respect and a straight-forward approach.
Putting the focus on providing the upmost care of our sellers and buyers has blossomed into fruitful full-time careers for us that have triumphed through all the market shifts. In fact, this approach is so successful that annually we're the #1 selling husband and wife team in the area with over $30 million in sales annually to back it up. Furthermore, we're consistently in the Top Ten for overall sales in The Great Smoky Mountain Association of REALTORS (GSMAR), ranking higher than more than 600 other agents.
But don't take our word for it. Visit our Zillow Page and see what others are saying at: https://tinyurl.com/y498o4em
It's said if you do something you love, you'll never work a day in your life. That's true. We actually enjoy the work of helping people like you. We appreciate making those connections – whether it's a happy seller who gets their fair market value in a sale or the new owners who found their perfect investment cabin. Meeting new clients, many of which become friends, is why this work is so rewarding.
First, only you know when you should sell – that's your decision. Maybe you made your purchase as an investment and now you want to do some liquidation. Perhaps you bought your property for sentimental reasons, but it just doesn't hold the same appeal today. Whatever your motive, only you can say, for sure, when you should sell.
Now, there are things we CAN do. We can advise you on the current market conditions while keeping your information private (your personal info is never sold and you'll never receive any unsolicited calls, even from us). We can examine your property and tell you all of the pros and cons of listing. Again, we're always respectful, but we don't sugar coat the facts just to make you happy to gain a listing. You'll get straight talk and a level of honesty that you can literally take to the bank (when you sell your property through us). In the end, we're all about full disclosure and transparency. We don't blow smoke because smoke always clears.
As for how we find your potential buyer, that's a secret that's kept us in business for so long. However, we can say we have over 52K registered web users that have different levels of interest in Smoky Mountain property. We cover this in greater detail when we talk with you directly and even more so once you're listed with us. As you can imagine, this market is rather competitive. But we can say this when it comes to generating prospective buyers: We have several tools at our disposal for exposure that include digital marketing, print marketing, old fashioned networking and leads that ready to buy property who are on speed dial... just to name a few.
The short answer? You'll be treated the way you would want to be treated as a person and as a real estate seller. And yes, as clichéd as that might sound, it's one of our cornerstones. The three other cornerstones include showing...
Keep mind too... There are no set parameters for effort and level of service in our eyes. We are always changing and adapting, depending on how it fits each sellers' needs. Plus, talk is cheap – action is what matters most. For instance, we've had situations where tough decisions needed to be made. We've been faced with crossroads that jeopardized or ended a sale, but that's okay. It's about protecting you and your interests – we will always choose YOU over easy money every day because, again, it's not about the commission. It's about building a relationship on trust and respect. Yes, we need to eat, but we also need to be able to sleep at night. You do too and we respect that.
Perfect question and here's the answer: it's your CMA (Comparative Market Analysis). As the name suggests, it compares your property with like-properties in the area. While it may not be a perfect match to your own unique home, it does help paint a picture when it comes to listings in the market today. Much care and consideration goes into creating your report so that's why it can take up to 72 hours to receive it from us.
Keep mind that the CMA information isn't set in stone. There are variables we have to take into account, but the report lets you know what you might expect when you list and sell your property with us. With that said, we hope you find this page illuminating and we're happy to address any questions with it. If you'd like to list your property or just speak to us in great detail, feel free to reach out.
Annie Email: annie@anniemaloney.com
Matt Email: annie@anniemaloney.com
Office: 865-366-3456
Annie Phone: 865-719-4930
Matt Phone: 865-719-2755
Once you receive your report, we'll be glad to explain the information as we discuss all the ways we can create a profitable and satisfying selling experience for you. Thank you for your interest with Prime Mountain Properties and we'll talk with you soon.
The Maloney Team at Prime Mountain Properties connects buyers and sellers with top-tier expertise in Smoky Mountain real estate and investment properties. Specializing in vacation rentals, overnight cabins, and income-producing mountain homes, the Maloney Team helps clients navigate the local market with clarity and confidence. From high-performing short-term rental cabins and luxury mountain-view properties to secluded wooded retreats and turnkey investment opportunities, their local knowledge, strategic guidance, and sharp negotiation skills help you buy or sell properties the right way.

Browse cabins, homes, and investment properties throughout the Smoky Mountains. Explore popular cities like Gatlinburg, Pigeon Forge, and Sevierville, search by price point, or dive into individual Sevier County communities and neighborhoods.